Project Peacock Toronto: A Night of Printspiration

By: Eat Print Love |

With earlier stops this year in New York, Dallas, Chicago, and Los Angeles, the traveling ‘roadshow-and-tell’ event that is the Project Peacock Print Fair rolled into Toronto for one night only on November 7, 2019. With nearly 200 creatives, print buyers, marketers, students, and print service providers in attendance, the event was a massive success.

Hosted at the Steam Whistle Brewing Company in downtown Toronto, the night began at 6pm with an introduction from the Intergalactic Ambassador to the Printerverse and founder of Project Peacock – Deborah Corn. Deborah’s passion for print, and her engaging and exciting presence started the night off with a bang.

“Project Peacock is a traveling roadshow that I started in 2017 to show print customers, agencies, and brands some of the new opportunities that are available thanks to digital print and paper technology,” said Deborah Corn. “Canada is one of the largest and most thriving print markets today, so it was really important to us that we come here for the last Project Peacock event of 2019.”

Following Deborah’s introduction, Eat Print Love’s founder and resident print-fanatic, Christine Yardley, alongside President of Prime Data and print marketing guru, Steve Falk, delivered the night’s keynote address.
Together, the pair discussed the ongoing and lasting impact of print in a world inundated by digital media. With a background in both printing and data sciences, Steve discussed the opportunities that exist for printers at the intersection of digital and print – particularly with regards to variable data printing and personalization.

Project Peacock Toronto was hosted at the beautiful and historic Steam Whistle Brewery.

Christine emphasized the “iconic qualities” of print media; while digital media might speak to us for a moment in time, because print offers a visual and tactile experience – particularly embellished and enhanced pieces – it’s more likely to leave a lasting impression on us for weeks, months, and even years after we’ve interacted with it.

“Christine Yardley is one of my print heroes,” added Corn. “She’s creative, she’s inventive, and that’s why I was so excited to have her here: to explain to the audience the beauty that is out in the world, and how that can be channeled into something tangible.”

Several industry partners attended Project Peacock Toronto as exhibitors including AGFA, Konica Minolta, MGI, Xeikon, Xerox, and Domtar Paper. Each exhibitor booth was full of creative and beautiful print samples for visitors to see, touch, and even take home. On display were samples covering a full range of applications for offset, digital, inkjet and wide format printing – check out the gallery below to see some for yourself.

While Project Peacock has wrapped up for 2019, the print fair will be back on the road in 2020 with planned stops in Miami, Philadelphia, Minneapolis, Portland, Mexico City, and even London! Click here to visit Project Peacock’s website for more information and to stay up to date.

Check out the gallery of photos from the event below!

Sporting her signature ‘peacock wings’, Deborah Corn kicks off the night.

Christine Yardley, founder of Eat Print Love, delivers the event’s keynote address.

Eat Print Love even had its own exhibitor booth, with a number of samples and goodies to give out.

The booth didn’t stay quiet for long; students were eager to learn more, and to collect their samples.

Some of the samples on display at the Xerox booth.

Some of the samples on display at the Domtar booth.

Some of the samples on display at the AGFA booth

With nearly 200 people in attendance, the Toronto print and design community came out in force!

Students from Ryerson’s School of Graphic Communications Management had a blast networking with industry pros from Konica Minolta, Xerox, and others.

Project Peacock Toronto was a massive success and Eat Print Love was honoured to be included. We can’t wait to attend more events in 2020!

Eat Print Love #5 – Project Peacock Toronto

In the fifth Eat Print Love original video, Christine Yardley and the Eat Print Love team attend the final Project Peacock event of 2019 in Toronto, Ontario! With hundreds of printers, designers, students, and industry professionals in attendance, it was a printspirational night to remember!

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