Project Peacock Toronto: A Night of Printspiration
By: Eat Print Love |
With earlier stops this year in New York, Dallas, Chicago, and Los Angeles, the traveling ‘roadshow-and-tell’ event that is the Project Peacock Print Fair rolled into Toronto for one night only on November 7, 2019. With nearly 200 creatives, print buyers, marketers, students, and print service providers in attendance, the event was a massive success.
Hosted at the Steam Whistle Brewing Company in downtown Toronto, the night began at 6pm with an introduction from the Intergalactic Ambassador to the Printerverse and founder of Project Peacock – Deborah Corn. Deborah’s passion for print, and her engaging and exciting presence started the night off with a bang.
“Project Peacock is a traveling roadshow that I started in 2017 to show print customers, agencies, and brands some of the new opportunities that are available thanks to digital print and paper technology,” said Deborah Corn. “Canada is one of the largest and most thriving print markets today, so it was really important to us that we come here for the last Project Peacock event of 2019.”
Following Deborah’s introduction, Eat Print Love’s founder and resident print-fanatic, Christine Yardley, alongside President of Prime Data and print marketing guru, Steve Falk, delivered the night’s keynote address.
Together, the pair discussed the ongoing and lasting impact of print in a world inundated by digital media. With a background in both printing and data sciences, Steve discussed the opportunities that exist for printers at the intersection of digital and print – particularly with regards to variable data printing and personalization.
Christine emphasized the “iconic qualities” of print media; while digital media might speak to us for a moment in time, because print offers a visual and tactile experience – particularly embellished and enhanced pieces – it’s more likely to leave a lasting impression on us for weeks, months, and even years after we’ve interacted with it.
Several industry partners attended Project Peacock Toronto as exhibitors including AGFA, Konica Minolta, MGI, Xeikon, Xerox, and Domtar Paper. Each exhibitor booth was full of creative and beautiful print samples for visitors to see, touch, and even take home. On display were samples covering a full range of applications for offset, digital, inkjet and wide format printing – check out the gallery below to see some for yourself.
While Project Peacock has wrapped up for 2019, the print fair will be back on the road in 2020 with planned stops in Miami, Philadelphia, Minneapolis, Portland, Mexico City, and even London! Click here to visit Project Peacock’s website for more information and to stay up to date.
Students from Ryerson’s School of Graphic Communications Management had a blast networking with industry pros from Konica Minolta, Xerox, and others.
Eat Print Love #5 – Project Peacock Toronto
In the fifth Eat Print Love original video, Christine Yardley and the Eat Print Love team attend the final Project Peacock event of 2019 in Toronto, Ontario! With hundreds of printers, designers, students, and industry professionals in attendance, it was a printspirational night to remember!