For the Love of Print
Your inspirational resource for all things print, paper, and design
Eat Print Love is meant to inspire all
From sit-down interviews with industry experts, to the creation and curation of expert industry insight, to showcasing amazing works of print – Eat Print Love is building a community of creative individuals who share a love for all things print, paper and design. We’re not just aggregating thought-provoking industry insight – we’re creating it.
FOLD of the week | #511
Two Simple Glued Coupon Self-Mailer Ideas!
This week, we’re sharing two variations of the same format—a simple glued coupon mailer. Produced by Bolger in Minneapolis for client Tommy Hilfiger, these engaging coupon mailers are digitally printed and personalized, and feature an efficient production design that we think you’ll be impressed with. It’s a “Low Budget Wonder” that you won’t want to miss!
FOLD of the week | #507
Shallow Stepped Accordion
With all that’s going on in the world right now, we wanted to bring you something light, and simple, and smart to keep in mind for your next marketing project. Our choice was this Shallow Stepped Accordion promotional brochure from Domtar, featuring quarter-inch slivers of stepped imagery that create texture and interest without contributing to production cost. Some of the best ideas are the simple ones!
FOLD of the week | #504
Iron Cross with Gate-style Flaps
In the “cool modifications” category, this week we’re highlighting a creative approach to a Fold of the Week classic—the Iron Cross fold. Designed and produced by the team at Suttle-Straus for client Greater Madison Chamber of Commerce, this iron cross design breaks the mold of what is already an exciting folded format. You’ll be amazed to see what two little flaps can do to the opening experience!
FOLD of the week | #499
Modified T-Cross Mailer Idea
Before we hit our milestone 500th episode, we’re sharing a creative modification to a T-Cross Mailer format. Designed by the team at Standard Textile for client Best Western Hotels & Resorts, and digitally printed by OneTouchPoint, this dual-purpose mailer/trade show handout mimics the woven pattern on a new line of towels, and stylishly showcases the product benefits with roll-down panels. The design team used the T-Cross Mailer Variation from Foldfactory as a base, and modified the dieline to suit the concept. Great idea!
FOLD of the week | #498
Soft Waterfall Accordion with Curved Panels
In a fun contrast to last week’s geometric, stepped waterfall accordion, we’re sharing a softly curved design to illustrate the creative range of a waterfall technique. Designed by the Communications and Marketing team at Medical Center Health System for client Pink the Basin, the soft waterfall of curves are designed to support the content and provide a dynamic and organized reveal. The piece was produced by Slate Group in Lubbock, Texas, where they applied a soft touch coating for extra sensory impact. Simply gorgeous!
FOLD of the week | #497
Accordion Brochure with Geometric Stepped Panels
This week, we’re sharing a refreshing burst of creativity in the banking industry with a brochure from SECU Credit Union in Maryland. The oversized accordion brochure features stepped panels that taper, combined with a geometric stepped waterfall die cut—simple techniques that add a lot of bang for the buck. This is a great idea to keep in your back pocket for the new year!
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Original and curated video content that is both informative and entertaining. Interviews with industry experts, showcase videos, tutorials, and more.
eating it up
Original and curated content that draws on our contributors’ extensive industry knowledge. Blogs, podcasts, white papers, and more.
Increase Margins with Digital EmbellishmentBy: Eat Print Love | Innovations in print technology continue to revolutionize the way customers interact with printed pieces. Today, digital embellishment technology has made it possible to enhance even short-run print jobs...
Harsh Lessons: What Printers Can Learn from Start-UpsBy: Sandy Hubbard | There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the...
Print is Alive! Sintra Board: What You Need to Know – with Samples!By: Eat Print Love | Sintra Board is an industry-leading rigid substrate which has the potential to elevate your next large format design or print job. Thanks to advances in technology, large format...
Eat Print Love video launch
Eat Print Love’s first video shoot at the Kandy Gallery in downtown Toronto’s HotelX Featuring Eat Print Love’s founder, Christine Yardley, and Warren Werbitt of Montreal’s Pazazz printing.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun”
Mary Lou Cook
In the fifth Eat Print Love original video, Christine Yardley and the Eat Print Love team attend the final Project Peacock event of 2019 in Toronto, Ontario! With hundreds of printers, designers, students, and industry professionals in attendance, it was a printspirational night to remember!
The Howard Iron
Works Print Museum
In the fourth Eat Print Love original video, Christine Yardley and the Eat Print Love team are joined by Deborah Corn and other industry professionals at the Howard Iron Works Print Museum in Oakville, Ontario.
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2019 creative trends
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Christine Yardley is Eat Print Love’s founder and resident print-fanatic. With more than 35 years of hands-on experience in print and marketing under her belt, Christine hopes to share her knowledge and love for print through Eat Print Love. Her day job, President and co-founder of an award-winning commercial print shop, keeps her on the cutting edge of what is happening in the world of print.
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