For the Love of Print
Your inspirational resource for all things print, paper, and design
Eat Print Love is meant to inspire all
From sit-down interviews with industry experts, to the creation and curation of expert industry insight, to showcasing amazing works of print – Eat Print Love is building a community of creative individuals who share a love for all things print, paper and design. We’re not just aggregating thought-provoking industry insight – we’re creating it.
FOLD of the week | #554
Self-Mailer with Integrated Belly Band and Insert
Here’s a smart self-mailing modification to a mail format that was featured in episode 533. In the earlier episode, the belly-banded format mailed in an envelope, but the design and production team at SPC turned the concept into one that can self-mail instead! This smart and simple idea is great for holding light inserts, and for creating an area of interest on the interior of the brochure. Check it out!
FOLD of the week | #550
Dynamic Auto Industry Pop-Out Accordion Brochure
If you’re looking to send a powerful brand message, you’ll want to take a look at this Pop-Out Accordion design from Jaguar USA. The design takes the form of a 6-panel accordion fold with cleverly utilized pop-out box segments, each holding a single block letter, and spelling out a different message on each side of the brochure. It’s bold, dimensional, memorable—and a total must-see!
FOLD of the week | #547
Sidebar Tri-Fold Brochure
We’ve got a “Low Budget Wonder” for you this week with a personalized Sidebar Tri-Fold brochure from Walker360 in Montgomery, Alabama. This piece was part of a larger and more elaborate welcome kit for new customers, but the little ride-along Tri-Fold caught our eye, reminding us that simple adjustments like moving a score or shortening a panel can add a lot of interest without adding to the production cost. We think you’ll love this simple idea!
FOLD of the week | #543
Double Accordion Poster Brochure
This week’s spotlight shines on a stylish and bold call for entries for the AIGA Minnesota Design Show. Designed by Little & Company and produced by the team at Smartpress, the brochure is an Accordion into Accordion Poster Fold that opens to reveal a wall-worthy design on each side. The coordinating custom envelope is printed inside and out, serving as an extension of the brochure. Guaranteed inspiration.
FOLD of the week | #541
Moving Pop-Up Self Mailer Modification
We love a good format modification, and this is a great way to add extra real estate to a favorite format of ours, the Simple Moving Pop-Up self-mailer. We’ve featured variations of this fold on episodes 282 and 491—but graphics were limited due to its small scale . . . until now. This design by Staton Creative for client Mitsubishi FUSO Truck of America features the clever addition of an extra panel off the cover. Graphic Visual Solutions of Greensboro, NC produced almost 100,000 of these entirely by machine. Don’t miss this creative and efficient dimensional mail format!
FOLD of the week | #540
“Laptop” Closed Gate Annual Report Brochure
This is the most creative use of a Closed Gate Fold we’ve seen in a long time! This clever annual report brochure looks like a silver laptop (complete with curved corners), and when opened to the interior it reveals a 16-page stitched booklet. Designed by Susan Boettner of Stensland Design in Marina, California, and printed by Community Printers for Monterey-Salinas Transit, this idea is guaranteed to spark your creativity.
FOLD of the week | #538
Circle-Shaped Open Gate Fold
This Circle-Shaped Open Gate fold offers a fresh take (and a fresh shape!) on a classic format. Designed by the team at PLAY Creative in Lincoln, Nebraska, and printed by Docuplex for client Credit Union of America, this creative piece looks like an oversized penny. When pulled from both sides, it takes the shape of three linked circles. This format is a great idea to “save” for the right creative opportunity!
FOLD of the week | #535
The Closed Gate Fold—Done Four Unique Ways
For a fun change this week, we’re sharing four ideas for leveraging the production-efficient flexibility of the classic Closed Gate format. We’ll share three folded self-mailers—each with an entirely different look, feel and orientation—and a catalog with a tipped-in Closed Gate brochure as a featured promotion. You’ll get a fresh perspective on this versatile format!
FOLD of the week | #534
Smart and Simple Hybrid Self-Mailer with Coupon
Here’s a particularly relevant idea for marketing during the holidays! This hybrid self-mailing format from Little Passports features a coupon and the best of two simple formats—the swinger fold, and the asymmetrical double parallel. There are a few additional design and production tricks that make this mailer especially appealing . . . but you’ll have to watch to find out what they are!
FOLD of the week | #533
Envelope Mailer with Belly-Banded Letter Insert
Maybe a pocket isn’t the only way to hold loose inserts after all! This week, we have a long-run mail solution from SPC in Niles, Illinois. It’s a direct mail package they produced for Discover Card. They added a clever little belly band “seatbelt” to an insert that not only draws the eye, but also allows for easy removal of the contents. Trish will share the fascinating mechanics behind the production as well. You won’t want to miss this smart solution for mail!
FOLD of the week | #532
Rolling Self-Mailer with Integrated Response Card and Envelope
Here’s a GREAT idea for anyone who sends mail that requires a response form and envelope. This clever and efficient folded self-mailer from Marketing by Design of Sacramento, California, features an integrated response card and envelope all-in-one! Designed for client Sacramento Tree Foundation and printed by Paul Baker Printing, this smart and efficient mailer offers a truly enlightening solution for response mail.
FOLD of the week | #531
Winged Open Gate Hybrid Mailer
This week, we’ve got a stunning hybrid format idea for you! Designed by Suzie Amsberry at the Kennesaw State University Strategic Communications and Marketing Department, and printed by RRD Commercial Print Atlanta, this hybrid mailer format combines a sculptural winged die cut on the cover panels that gates open to reveal a cross format. Special print effects and bold imagery complete the reveal.
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Original and curated video content that is both informative and entertaining. Interviews with industry experts, showcase videos, tutorials, and more.
eating it up
Original and curated content that draws on our contributors’ extensive industry knowledge. Blogs, podcasts, white papers, and more.
Increase Margins with Digital EmbellishmentBy: Eat Print Love | Innovations in print technology continue to revolutionize the way customers interact with printed pieces. Today, digital embellishment technology has made it possible to enhance even short-run print jobs...
Harsh Lessons: What Printers Can Learn from Start-UpsBy: Sandy Hubbard | There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the...
Print is Alive! Sintra Board: What You Need to Know – with Samples!By: Eat Print Love | Sintra Board is an industry-leading rigid substrate which has the potential to elevate your next large format design or print job. Thanks to advances in technology, large format...
Eat Print Love video launch
Eat Print Love’s first video shoot at the Kandy Gallery in downtown Toronto’s HotelX Featuring Eat Print Love’s founder, Christine Yardley, and Warren Werbitt of Montreal’s Pazazz printing.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun”
Mary Lou Cook
Inside the Pantone
Designers, printers and artists all over the world use Pantone’s colour guides to ensure colour accuracy. See how they’re made.
The Howard Iron
Works Print Museum
In the fourth Eat Print Love original video, Christine Yardley and the Eat Print Love team are joined by Deborah Corn and other industry professionals at the Howard Iron Works Print Museum in Oakville, Ontario.
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Christine Yardley is Eat Print Love’s founder and resident print-fanatic. With more than 35 years of hands-on experience in print and marketing under her belt, Christine hopes to share her knowledge and love for print through Eat Print Love. Her day job, President and co-founder of an award-winning commercial print shop, keeps her on the cutting edge of what is happening in the world of print.
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