For the Love of Print
Your inspirational resource for all things print, paper, and design
Eat Print Love is meant to inspire all
From sit-down interviews with industry experts, to the creation and curation of expert industry insight, to showcasing amazing works of print – Eat Print Love is building a community of creative individuals who share a love for all things print, paper and design. We’re not just aggregating thought-provoking industry insight – we’re creating it.
FOLD of the week | #499
Modified T-Cross Mailer Idea
Before we hit our milestone 500th episode, we’re sharing a creative modification to a T-Cross Mailer format. Designed by the team at Standard Textile for client Best Western Hotels & Resorts, and digitally printed by OneTouchPoint, this dual-purpose mailer/trade show handout mimics the woven pattern on a new line of towels, and stylishly showcases the product benefits with roll-down panels. The design team used the T-Cross Mailer Variation from Foldfactory as a base, and modified the dieline to suit the concept. Great idea!
FOLD of the week | #498
Soft Waterfall Accordion with Curved Panels
In a fun contrast to last week’s geometric, stepped waterfall accordion, we’re sharing a softly curved design to illustrate the creative range of a waterfall technique. Designed by the Communications and Marketing team at Medical Center Health System for client Pink the Basin, the soft waterfall of curves are designed to support the content and provide a dynamic and organized reveal. The piece was produced by Slate Group in Lubbock, Texas, where they applied a soft touch coating for extra sensory impact. Simply gorgeous!
FOLD of the week | #497
Accordion Brochure with Geometric Stepped Panels
This week, we’re sharing a refreshing burst of creativity in the banking industry with a brochure from SECU Credit Union in Maryland. The oversized accordion brochure features stepped panels that taper, combined with a geometric stepped waterfall die cut—simple techniques that add a lot of bang for the buck. This is a great idea to keep in your back pocket for the new year!
FOLD of the week | #496
Closed Double Gate Mailer with Creative Die Cuts
We’re counting down to the 500th episode with a creative twist on a Closed Double Gate self-mailer. Designed by PLAY Creative in Lincoln, Nebraska, and printed by Barnhart Press, this piece promotes a “Chef Showdown” event for Legacy Retirement Communities in an eye-catching way. Strategic, geometric die-cuts were added to the panels to create depth, and to provoke exploration. It’s a must-see!
FOLD of the week | #495
Turkey Iron Cross Brochure with Shaped Panels
We don’t normally post a Fold of the Week episode on Thanksgiving, but we’ve never had a turkey-themed brochure to share—UNTIL NOW! Designed and produced by our friends at Suttle-Straus in Waunakee, Wisconsin, this fun and festive shaped Iron Cross features panels that form a turkey when opened. The brochure boasts a 24% response rate, too, so you’ll definitely want to tune-in to hear the back story on this clever turkey-themed mailer.
FOLD of the week | #494
“Bold” Double Parallel Self-Mailer with Short Panel and Die-Cut Message
This week, we’re sharing a brilliant long-run self mailer from popular tween girls’ clothing and fashion brand, Justice. Produced entirely inline by the team at Sandy Direct in St. Petersburg, Florida, this self-mailer features a clever modification to a simple Double Parallel fold. You’ll be surprised at how much a short panel with a die-cut message can really POP!
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Original and curated video content that is both informative and entertaining. Interviews with industry experts, showcase videos, tutorials, and more.
eating it up
Original and curated content that draws on our contributors’ extensive industry knowledge. Blogs, podcasts, white papers, and more.
Increase Margins with Digital EmbellishmentBy: Eat Print Love | Innovations in print technology continue to revolutionize the way customers interact with printed pieces. Today, digital embellishment technology has made it possible to enhance even short-run print jobs...
Harsh Lessons: What Printers Can Learn from Start-UpsBy: Sandy Hubbard | There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the...
Print is Alive! Sintra Board: What You Need to Know – with Samples!By: Eat Print Love | Sintra Board is an industry-leading rigid substrate which has the potential to elevate your next large format design or print job. Thanks to advances in technology, large format...
Eat Print Love video launch
Eat Print Love’s first video shoot at the Kandy Gallery in downtown Toronto’s HotelX Featuring Eat Print Love’s founder, Christine Yardley, and Warren Werbitt of Montreal’s Pazazz printing.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun”
Mary Lou Cook
In the fifth Eat Print Love original video, Christine Yardley and the Eat Print Love team attend the final Project Peacock event of 2019 in Toronto, Ontario! With hundreds of printers, designers, students, and industry professionals in attendance, it was a printspirational night to remember!
The Howard Iron
Works Print Museum
In the fourth Eat Print Love original video, Christine Yardley and the Eat Print Love team are joined by Deborah Corn and other industry professionals at the Howard Iron Works Print Museum in Oakville, Ontario.
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2019 creative trends
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Christine Yardley is Eat Print Love’s founder and resident print-fanatic. With more than 35 years of hands-on experience in print and marketing under her belt, Christine hopes to share her knowledge and love for print through Eat Print Love. Her day job, President and co-founder of an award-winning commercial print shop, keeps her on the cutting edge of what is happening in the world of print.
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